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Dec

A Strategic Plan and Mission Statement

Some smaller family companies reject the idea of a “mission statement” as too “high-brow” for them.  “We build homes”, said one business owner.  “What kind of mission can you make out of that?”

A mission statement not only describes what the business does, it also describes how it does business and for what purpose.  A mission statement reminds everyone how it does business and for what purpose.  A mission statement reminds everyone why the family is in this business, what its standard of quality is, and what goals it hopes to achieve.  If the company slips off track at some point, reference to mission statement can help bring it back.

A good strategic plan also keeps the company and the family focused on the business’ concrete goals for performance growth and financial success, and the choices and actions necessary to achieve them.  Carrying out the plan requires everyone in the company to stick with the program and keep up the pace.  If targets aren’t being met, the plan makes it easier to locate the slowdown points.

This is one way you can protect your business and run it like a business.

A Business Consultant can help you recognize and address the many challenges, problems and issues that trouble you concerning running your business and provide options to help you resolve issues.

Consult an Attorney to help with legal advice and a CPA for tax advice.  Their fees are well worth the investment.

C Bruce Matthews, CTEP, CWM
TruOptions Business Consultants, LLC


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its standard of quality is, and what goals it cna training hopes to achieve.  If the company slips off track at some point, reference to mission statement can help bring it back.

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mission statement reminds everyone how it does business and for what purpose
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sun protective clothing on Mar 29, 2011

The mission statements of all those companies look the same, the only change is in different wording here and there, but they all generic, and no one is original. This prompted me to start studying anything written on mission statements and I am about to share with you some tips of what I have learned in my long search.First, I think there is a lot of copy and paste when it comes to mission statements. Nobody wants to go back to the origin of mission statements and ask themselves whether that is the only way it can be written.The other thing is that mission statements are written by the executives as part of the website and other office vintages, mission statements are treated like the doors, the interior decor and once they are written nobody in the organization ever refer or think about them anymore, they become like a memorial.

liza on Mar 29, 2011

I have seen companies with mission statements indicating that their staff is the most valuable assets in their company and yet staff has gone on strike because of very justifiable issues. I have seen how in return the executive of those companies starting with the CEO treat the staff grievances and there is nothing about the staff being assets about it.If you want to know that the mission statement is a creative work of some executives, ask any of the employees what their mission statement is and if you lucky to find anyone who knows what it is, they will recite it like a poem, a bible verse, their national anthem or a loyalty creed.sun protective clothing

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Are companies required to have a mission statement?

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Bruce Matthews and TruOptions

With 30 years of experience in aiding North Carolinians, Bruce Matthews is the choice as a knowledgeable partner to help you understand your insurance and financial options.

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